All Things Business Strategy, Mindset, and Self Care

Finding Your Zone of Genius

entrepreneurship Jul 08, 2020


In order to be who you are, you need to let go of who you think you're supposed to be.

We're fed tales about what success looks like and it's reinforced at every turn. The social media highlight reel, TV, magazines, at family dinners. It's easy to buy in and lose yourself in the process. 

It's not your fault, but if you're looking for more meaning and fulfillment, it's your responsibility to unlearn old paradigms, find your Zone of Genius and step into the power of who you really are.

We aren't all here to get an office job, buy a house in the 'burbs, have kids and worry about them until we retire. As a Second Generation Canadian (born in Canada, parents born in the Caribbean), I grew up with that model of success, but when I started checking the boxes (became a lawyer, got married, almost bought a house bigger than I needed on the outskirts of the city), something didn't feel right.

Right before signing those mortgage docs, Mat and I awakened to the fact that we had...

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How to Add Line Breaks in Instagram Captions (Quick & Easy!)

instagram tips Jul 02, 2020

I'm not sure why this is still a thing. I mean, you can create line breaks on every other social media platform. With long-form captions being as popular as they are, why can't you just hit enter to insert a line break?!

Rant over.

Line breaks are key for making your caption more readable. If people come across a big chunk of clumped up text, they're less likely to stop. It just looks daunting.

So, here are two quick and easy workarounds!


1. Use periods or emojis

Insert a period or emoji as your line break, but this is important: be sure to delete any spaces you might have in between. End your first line, immediately hit enter, add an emoji or period, hit enter again and start your next line. It will appear like so:

If this isn't working for you, it's because you need to delete the spaces. Always proofread your captions before you post and while you're doing that, check for any sneaky spaces.

2. Use a scheduling app

The way you write...

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Create a Cohesive Instagram Feed (Quick & Easy Hacks)

instagram tips Jun 24, 2020

Your Instagram feed doesn't have to be perfect. In fact, authentic content is welcomed and resonates well with any audience.

That said, authentic content, curated content, whatever content you've got going on, can still look cohesive and maintain a professional looking feed. Keep reading for my grid hacks.

A cohesive, professional looking feed will help to attract your ideal clients and turn them into followers.

The reason for this is simple: if your feed looks random, it will resemble a personal feed and your ideal clients aren't looking to follow you for personal updates. They're looking to follow you, a business account, for value. A professional, cohesive feed gives them that impression.

You know I like to keep things quick and easy - that's the best way to stay consistent. If you want some grid hacks to maintain a cohesive feed, watch the short video below or keep on reading:





Choose a...

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6 Instagram Highlights to Add to Your Bio Right Now

instagram tips Jun 17, 2020

Instagram Highlights are not a dumping ground for your favourite stories.

Read that again.

I'm not saying DON'T save highlights of your favourite stories, but DO use them strategically to grow your business.

Instagram highlights are a great place to turn browsers into followers and to nurture your current followers, but they're highly under-utilized by entrepreneurs.

Your Instagram Highlights operate like a mini-website on your profile. Just as someone would click around your website to learn more about you, learn more about your products/services and read testimonials for example, they do the same thing with your Instagram Highlights (if you've added that information).

For the top 6 Instagram Highlights you should add to your profile, watch this or keep reading:




    Why do you do what you do? How did you start your business? What inspired you? This is your opportunity to connect with your ideal clients on...
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How To Write Instagram Captions That Get More Comments

instagram tips Jun 15, 2020

The comments section of your posts is an ideal place to start forming relationships with prospective customers/clients. 

If you're posting on Instagram and hearing crickets, watch the video below or just keep on reading:

Captions are the best way to drive engagement and encourage your followers to start conversations with you, but how do you do that?

Here's a simple formula you can use to write captions on Instagram that get more comments: H (hook), A (action), S (skim test):


Your caption can't bring in comments if no one's reading it, so the very first line of your caption needs to stop them in their tracks and entice them to read more.

This is similar to a headline in a newspaper that grabs people's attention so that they read the rest of the article.

You want to make sure your hook is:

  • short
  • attention grabbing; and
  • separated from the rest of your caption with a line break (more on that later).

Example: In a recent post where I laid out how to write...

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This Morning Routine is a Game Changer

productivity May 26, 2020

I'm finally meditating, exercising, journaling, etc. consistently. I've been struggling with making these things a daily part of my routine for as long as I can remember. 

I'd run a hot streak with one of them, fall off completely and then have to build up the momentum again.

For the last month, I've been doing the Miracle Morning - a 6-step morning routine from the book by Hal Elrod.

Instead of getting up in survival mode, adrenaline pumping, hopping on my to-do list, I've been carving out the first hour of my day for me.

No one to answer to. No one to take care of. Nothing to think about but supporting myself.

With the Miracle Morning, I know exactly what I'm doing as soon as I wake up and that structure has made all the difference.

In this video, I'm taking you with me through the 6 steps.


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How to Work Better From Home

entrepreneurship May 18, 2020

Whether you've been working from home for a while now, or were thrown into it because of the pandemic, finding your groove can be a struggle.

When your work is always in close proximity, it can be hard to turn off. After working from home for 8+ years, I know the struggle all too well, but have found things to help over the years.

These are my best tips for work life balance while working from home. I know "work life balance" is a loaded term and it means different things to different people. 

I believe the goal isn't to shoot for perfection. You may never feel 100% balanced, but you can do small things day-to-day to help yourself from feeling burnt out, overwhelmed or overly stressed.

It's those minor changes that, over time, add up to an overall feeling of balance between work/life at home.

Watch for my tips on finding work life balance while working from home:

Hope these tips help you stay centred, happy and mentally healthy while we navigate this "new normal" together.


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Top 10 Productivity Apps for Entrepreneurs

BOOM! Here are my top 10 apps for entrepreneurs.

These are the BEST apps for productivity I’ve found in 8 years of business. They help me to be efficient and get more done without putting in more time.

I’ve also thrown in a few additional productivity tips, like “time blocking” for hyper-focus on your tasks and the “Pomodoro Technique” to boost your productivity. 


Hope these help you stay productive!

Pin it:

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I Quit My Job to Start a Six Figure Lifestyle Business

entrepreneurship Feb 22, 2020

I quit my job as a lawyer and took the leap to start a business. The journey wasn't easy, but it was definitely worth it.

These are the 4 things that helped me go from stressed out, unhappy corporate lawyer to building a six figure lifestyle business, working and living on my own terms.

If you've ever thought, "I wish I could quit my job" or "I would love more time, energy and freedom", this one is for you.

 Watch the video:

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The Easiest Way to Start Talking on Instagram Stories

instagram tips Feb 15, 2020
Video is HANDS DOWN the best way to start attracting your ideal clients and building trust with them online. The best, most authentic connections are made when you show up and talk, but I know how daunting that can be.
I've been using Instagram Stories for the last 2 years to grow my brand and have noticed that when I'm consistently showing up, my story views, engagement and DM replies increase. I've connected with so many of my ideal clients and formed relationships with them just through my stories. It's definitely worth the effort!
Here's a quick video on the easiest way to start showing up using Instagram Stories so you never overthink it again:


Grab your free copy of my IG Cheat Sheet:

12 Instagram Story Topics to Help You Show Up   



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